A Moment with Liquor: Sean Connery Wishes You a Merry Christmas with Jim Beam

A Moment with Liquor: Burt Bacharach and Angie Dickinson with Martini & Rossi on the Rocks

Ah ... yes, Burt ... yes .. SAY YES!

Yes, Burt Bacharach wrote the Martini & Rossi jingle.
It is short, but sweet and gets to the point.

By the way: this might be Burt's best singing performance ever.

A Moment with Liquor: Basil Rathbone on Leisy's Beer

Basil Rathbone, star of SON OF FRANKENSTEIN and numerous
Sherlock Holmes' film adventures, seems to have hit bottom if this video
is any indication. Mr. Rathbone is sipping one beer after another in his
living room while making believe he is watching a cardboard television.
THE FUTURIST! has never heard of Leisy's Light Beer. Does it still exist?
Don't you love that fluted 1950s beer glass?
THE FUTURIST! asks you to listen at the 1:44 mark, when you
can hear the semi-sloshed Rathbone make a wincing noise as he reaches
for his last glass of Leisy's Light Beer.
THE FUTURIST! thinks that at this point in his career,
Rathbone would have imbibed elephant urine in order to stay afloat financially.
There is a sense of the smell of a rotting once famous snobbish
superiority in this video ...
that "lost Hollywood once on top of the heap" class finding solace in a glass.

A Moment with Liquor: James Mason on Thunderbird

Right after this filming session, Mr. Mason's mustache fell off due to
the Thunderbird fumes emanating from the glass near his lips.
He then stuck his ascot into the neck of the Thunderbird bottle,
lit it with his gold cigarette lighter and tossed at his agent/manager.